
Most NZ sports clubs already use some kind of admin system for registrations, memberships and fees. That’s the “admin-up” side of running a club, and it matters.
But the day-to-day life of the club happens at team level: coaches working out who’s available, who plays where, what to run at training, and how to keep parents informed. That’s where many clubs have a gap.
Admin-up vs coach-up
Admin-up tools focus on the organisation: members, registrations, payments, compliance.
Coach-up tools focus on the team: availability, lineups, training, communication.
Squaddie is a coach-up platform. It’s designed to sit alongside your club’s admin system and make life easier for the volunteers doing the coaching.

Why coach-up matters for clubs
Coach retention. Volunteer coaches burn out when admin eats their time. Easier tools help keep them coming back next season.
Parent experience. When parents know what’s happening and see fair game time, they’re happier with the club.
Player development. Coaches with drills and session plans run better trainings.
What Squaddie gives club coaches
- Player and parent availability for each game
- Fair lineup generation across the season
- Fixtures and updates in one place
- A drill library and AI coaching assistant
- Free for a coach with one team, with low-cost plans for more

Getting your club’s coaches started
The easiest way is to share Squaddie with your coaches at the start of the season. Each coach can set up their team in minutes and invite parents.
Share Squaddie with your club’s coaches — start free at squaddie.app.


