Simple, transparent pricing

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Upgrade when you're ready.

No credit card required. Manage your first team completely free — unlock unlimited AI when you're ready to take it further.

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No credit card · Free forever · Upgrade anytime

⏰ Limited time

Get 50% off your first 3 months when you upgrade within 30 days of signing up. Individual Coach drops from NZD $7.99/mo to NZD $3.99/mo.

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Free tier

Perfect for trying it out

$0/month

Forever free

  • ✓1 team, unlimited players
  • ✓Basic player tracking
  • ✓Event scheduling
  • ✓Manual lineup creation
  • ✓5 AI analyses / month
  • ✕Unlimited AI generations
Get started free
⭐ Most popular
Individual Coach

Unlimited AI power

NZD $7.99/month
50% off first 3 months → NZD $3.99/mo

Or NZD $79/year Save 18%

  • ✓Everything in free, plus:
  • ✓Unlimited AI lineup generations ← the big one
  • ✓Up to 3 teams
  • ✓Advanced performance ratings
  • ✓Player history & rotation insights
  • ✓Priority email support
Start free trial (7 days)
School / Club

For multiple teams

NZD $49.99/month

Unlimited teams · Covers all coaches

  • ✓Unlimited coaches
  • ✓Up to 20 teams
  • ✓All AI features
  • ✓Organisation dashboard
  • ✓Coach invite system
  • ✓Priority support
Start free trial

Need unlimited teams?

School / Club Professional at $99/month includes unlimited teams, advanced analytics, and dedicated support.

Contact us for custom pricing →
How it works

Most coaches upgrade within 30 days

Start free, use it at your next game, hit the AI limit — and then you'll know exactly why coaches upgrade.

1

Sign up free — no card

Create your first team, add your squad, and start tracking rotations. Zero friction.

2

Use it at your next game

Generate a fair lineup, track who played where, and let AI do the heavy thinking.

3

Hit the AI limit

After 5 free analyses, you'll see why coaches can't go back. That's the moment.

4

Upgrade (or stay free)

Most coaches upgrade within 30 days. Lock in 50% off your first 3 months.

From coaches who upgraded

They save 10+ hours every week

★★★★★

"I hit the AI limit in week two and upgraded immediately. The lineup tool alone saves me 10 hours a week. I'd pay double."

👨
Mike Taufa
Football Coach · Auckland
Individual Coach — upgraded from free
★★★★★

"Our coaches are all volunteers. Squaddie is simple enough that everyone actually uses it. That's the real win."

👩
Sarah Leishman
School Sports Director · Nelson
School plan — 14 teams
★★★★★

"I started on the free tier thinking I'd stay there. Then I ran out of AI credits before a tournament. I upgraded in about 30 seconds."

👩
Mel Harris
Netball Coach · Wellington
Individual Coach — on free for 3 weeks first
🔓
Free forever
The free tier never expires. No sneaky trial endings.
⚡
Save 10+ hours/week
AI lineups in seconds, not Saturday morning spreadsheets.
💳
No credit card to start
We only ask for payment when you choose to upgrade.
🔄
Cancel anytime
No lock-in. Downgrade to free or cancel whenever you like.

Common questions

Your first team is free forever.

Sign up in 30 seconds. No credit card. No pressure. Just better coaching.

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Free tier available forever · Upgrade anytime · Cancel anytime